PopJoy Oy
HELSINKI
Booth E 641
Products
PopJoy is a small Helsinki-based brand founded by Lady Sanchez. Our core focus is designing and handcrafting reversible corset tops, belts, and hair accessories, all produced in our own workshop in Helsinki. We work exclusively with upcycled fabrics sourced in Finland, which makes every piece unique and our collections very limited. Our values are rooted in sustainability, creativity, and individuality. We aim to create fashion that is not only environmentally conscious but also empowers people to express themselves through one-of-a-kind designs. The goal of PopJoy is to continue growing as a small, independent brand while maintaining a strong commitment to slow fashion and local production.
Product Categories
vaatteet;asusteet